https://nickjgonzales.com nick gonzales! Mon, 08 Dec 2025 18:49:32 +0000 https://nickjgonzales.com en https://nickjgonzales.com/home-1 Thu, 03 Oct 2024 18:40:40 +0000 nick gonzales! https://nickjgonzales.com/home-1 <img width="2706" height="761" width_o="2706" height_o="761" data-src="https://freight.cargo.site/t/original/i/640e5f86a311aaac78810b2426df9e30caabb2fcffbee8828106f30ecdf92fb4/IMG_4599.jpg" data-mid="219439016" border="0" src="https://freight.cargo.site/w/1000/i/640e5f86a311aaac78810b2426df9e30caabb2fcffbee8828106f30ecdf92fb4/IMG_4599.jpg" /> No Place Like This PlaceThe YMCA Double DownKFC The Shotline March for Our Lives Coming HomeBubly&nbsp;Network of the Future&nbsp;UPS&nbsp; This Drip Don’t QuitKFC See the Bubly Side Bubly Lil Nas XKFC https://nickjgonzales.com/about Wed, 02 Oct 2024 14:57:45 +0000 nick gonzales! https://nickjgonzales.com/about <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/09b22962e3cccd3fb22aff2d7e312cb358738f829d7c6bd930120ea03ee06c27/IMG_1835_2.jpg" data-mid="219136858" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/09b22962e3cccd3fb22aff2d7e312cb358738f829d7c6bd930120ea03ee06c27/IMG_1835_2.jpg" /> aboutLet’s start by addressing the elephant in the room; we all know I went back and forth on if this blurb should be in first or third person several times. I ended up feeling like third sounded nicer, but duh I wrote it myself, okay.&nbsp; While we’re at it let’s also address the other elephant in the room which is that I have NO idea how big that photo of myself is going to show up on different sized screens.&nbsp;Nick Gonzales lives in Brooklyn.He’s been there since 2021 working at agencies like Wieden+Kennedy and MARTIN* for example. Before that, he went to the University of Texas at Austin, where he was a dedicated portfolio student and a totally fine business major. And before that, he was a little kid who once got last place in a UIL Spelling competition, which is maybe not the origin story you’d want for a copywriter. But in fairness it was only because he capitalized the first letter of every word.&nbsp; His commitment to title case is no more.&nbsp; He spent his formative years watching 30 Rock and Project Runway. As a toddler his favorite songs were “Hey Baby” by No Doubt and “No Scrubs” by TLC and despite this his family swears they didn’t know he liked boys.&nbsp; All of the above has informed his tone of voice in one way or another. When he was 14 a sales associate told him he’d regret putting his birth year in his email someday and he didn’t understand it then but lowkey he does now. contactnickgonzales1997@gmail.com+1 (512) 557-7607 LinkedIn Resume experience Wieden + Kennedy New York 2026 - Present; CreativeMcDonald’s MARTIN* 2024 - 2026; Senior Copywriter YMCA + UPS + Opella + KAY + NewFest + new business MullenLowe New York 2022 - 2024; Copywriter KFC + Change the Ref/March for Our Lives + new business TBWAChiatDay New York 2021 - 2022; Junior Copywriter2020 - 2021; Creative Resident Bubly + göt2b + Nissan + Mountain Dew + Singapore Tourism Board + TD Bank educationThe University of Texas at Austin Class of 2020 B.S. Advertising, Stan Richards School of Advertising Texas Creative Sequence, Portfolio I-IV awards/recognition★ 2024 Cannes Lions — Bronze Lion — Digital — The Shotline - Change The Ref ★ 2024 Cannes Lions — Bronze Lion — PR — The Shotline - Change The Ref ★ 2024 Cannes Lions — Shortlist — Radio &amp; Audio — The Shotline - Change The Ref ★ 2024 Cannes Lions — Shortlist — Direct — The Shotline - Change The Ref ★ 2024 ANDY — Nominee "Best Idea" The Shotline - Change the Ref ★ 2023 Shorty — "Best Clapback" - KFC - Lil Nas X★ 2020 MAIP Fellow ★ 2020 D&amp;AD New Blood Awards - Wood Pencil - Martini - Time in A Bottle home https://nickjgonzales.com/no-place-like-this-place-1 Mon, 08 Dec 2025 18:49:32 +0000 nick gonzales! https://nickjgonzales.com/no-place-like-this-place-1 no place like this placethe ymca Since 1851, the YMCA has been so much more than just a fitness center. It’s a soft-spoken powerhouse, quietly bringing us all a bit closer together. A place where people from all walks of life show up for their health, their minds, and most importantly, each other.So when we were tasked with creating a new brand platform for the Y’s 175th anniversary, we knew we wanted to reintroduce the world to its true impact, scale, and heart with the gravitas it deserves. The platform is called “NO PLACE LIKE THIS PLACE.” And if you’re one of 11 million ballerinas/weightlifters/Olympians/tai-chi lovers with a Y story, you know firsthand how true that is. We created an all-new design &amp; messaging system for the Y, alongside a photoshoot with YMCA alum Marcus Smith. We also created a ton of :15s, showing the unique collisions of activities &amp; people you can only find at the YMCA. And :06s for individual offerings. More activations and social coming soon :)&nbsp; Press: AdAge,&nbsp;Campaign US, Shots,&nbsp; Reel360,&nbsp;AdAge again Agency:&nbsp; The Martin AgencyRole:&nbsp; Senior Copywriter Executive Creative Director: Alberto Orte Group Creative Director: Blake Winfree Head of Design: Rique Santiago Creative Director:&nbsp; Frederick Nduna Associate Creative Director: Rushil Nadkarni Senior Art Director: Jerchovia Moxey Senior Designer: Nate James&nbsp; Directors: Us, ResetEditor: Nate Katz, Cartel VFX: House of Parliament Music: Field Day Sound Color: Mikey Pehanich, Royal Muster home / about next https://nickjgonzales.com/double-down Wed, 02 Oct 2024 15:12:07 +0000 nick gonzales! https://nickjgonzales.com/double-down double down on the double down kentucky fried chicken After a decade-long hiatus, the Double Down was making its big return to KFC. “What’s the Double Down,” you ask?&nbsp; Well it’s a sandwich kind of. Except instead of bread, the buns are made of fried chicken.&nbsp; We recognized the absurdity of that build and wanted to double down on it (🤪) for the campaign. We made our own version of Major Lazer’s ‘Bubble Butt’ to use across the rollout, remixing the lyrics to list off the Double Down’s ingredients. On&nbsp; social, we wanted the ads to feel to feel like a more internet-first version of absurdity; like those TikToks you stumble across when they only have 1 like and you wonder howthe algorithm decided it was for you. We made a ton of organic, too. <img width="1290" height="1726" width_o="1290" height_o="1726" data-src="https://freight.cargo.site/t/original/i/d22d01183f830658213a81ddd24135bdd5f064f78e727729d5cd2d015f35fdef/Still2.jpg" data-mid="219173381" border="0" src="https://freight.cargo.site/w/1000/i/d22d01183f830658213a81ddd24135bdd5f064f78e727729d5cd2d015f35fdef/Still2.jpg" /> <img width="1290" height="1706" width_o="1290" height_o="1706" data-src="https://freight.cargo.site/t/original/i/9ff1bcd519c8f86e259317cf911ff465defb7feabb8dc4c9c856fa9c6b4cdddb/IMG_4521-2.jpg" data-mid="219339301" border="0" src="https://freight.cargo.site/w/1000/i/9ff1bcd519c8f86e259317cf911ff465defb7feabb8dc4c9c856fa9c6b4cdddb/IMG_4521-2.jpg" /> <img width="1290" height="1719" width_o="1290" height_o="1719" data-src="https://freight.cargo.site/t/original/i/483cb53800ad0d9cdabe133af899c6abf2f444fe9ee121b8bef0bc8a47832fc8/Still1.jpg" data-mid="219173380" border="0" src="https://freight.cargo.site/w/1000/i/483cb53800ad0d9cdabe133af899c6abf2f444fe9ee121b8bef0bc8a47832fc8/Still1.jpg" /> Agency: MullenLowe Role: Copywriter, Social GCD: Enrique Camacho Creative Directors: Kelly Nichols, Pat Harrington Art Director: Jessica Navarrette home / aboutprev /&nbsp;next https://nickjgonzales.com/Network-of-the-future Fri, 07 Nov 2025 18:22:59 +0000 nick gonzales! https://nickjgonzales.com/Network-of-the-future network of the future ups To introduce a new sensing network from UPS, we gave the supply chain a glow-up.&nbsp; Press: Wall Street Journal Agency: The Martin AgencyRole: Senior Copywriter Executive Creative Director: Alberto Orte Creative Director: Kevin Ragland Senior Art Director: Jerchovia Moxey Production Company: Framestore Pictures Director: Anh Vu home / aboutprev /&nbsp;next https://nickjgonzales.com/the-shotline Wed, 02 Oct 2024 14:57:41 +0000 nick gonzales! https://nickjgonzales.com/the-shotline the shotlinechange the ref + march for our lives 🏆🏆 2024 Cannes Lions Bronze x2Digital Craft, PR 🏆🏆 2024 Cannes Lions Shortlist x2Audio &amp; Radio, Direct 🏆 2024 Cannes ACT Responsible Curator Selection Apple News Editor's PickBest of Apple News Studies show that calling our representatives directly remains one of the most impactful ways to enact change. But for those most directly impacted by our country’s gun laws - the thousands of innocent lives lost to gun violence each year - calling is not an option. So we created The Shotline. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e7ab7a3bade717df044682fa219bc487056a46ef75fab5b1804a013ceb5605b/Hero-Visual.gif" data-mid="219085599" border="0" src="https://freight.cargo.site/w/1000/i/3e7ab7a3bade717df044682fa219bc487056a46ef75fab5b1804a013ceb5605b/Hero-Visual.gif" /> Working closely with the families of shooting victims across the country, we used AI technology to recreate the voices of their children. These AI voices are now able to call members of Congress and share their stories of how they were shot and killed by guns, as well as demand representatives to make a change. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6ee89da5d80aec582668c2abd98777acff21e80d997306d0b5a4017d2a84dfaf/faces.jpg" data-mid="219174527" border="0" src="https://freight.cargo.site/w/1000/i/6ee89da5d80aec582668c2abd98777acff21e80d997306d0b5a4017d2a84dfaf/faces.jpg" />The centerpiece of the campaign is TheShotline.Org. On this platform, anyone from around the country can type in their zip code to send one of the AI voice phone calls to their specific representative. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ce54979a74be42adc9c2dcef25a1e012be722b33c3f811eeea030c5483bc6487/The-Shotline-website.jpg" data-mid="219174531" border="0" src="https://freight.cargo.site/w/1000/i/ce54979a74be42adc9c2dcef25a1e012be722b33c3f811eeea030c5483bc6487/The-Shotline-website.jpg" />I wrote the script for Uzi Garcia’s phone call, who was 10 when he was killed at Robb&nbsp; Elementary School in Uvalde, TX in 2022. Your browser does not support the audio tag. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/57a63d46e2268f3992f6477ba994efec7dfc946cfe7d2d7de5bee63d04383b5b/Website-animation.gif" data-mid="219174532" border="0" src="https://freight.cargo.site/w/1000/i/57a63d46e2268f3992f6477ba994efec7dfc946cfe7d2d7de5bee63d04383b5b/Website-animation.gif" />The Shotline is the first-ever instance of using AI to hammer the phone lines of Congress. We did the unthinkable by bringing back the voices of the dead to make calls that our representatives could no longer ignore. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3964542d444e3dc6e334fa1ac6194d2e3b3f842d8fa647cb5525cc29684f8132/responses.jpg" data-mid="219174530" border="0" src="https://freight.cargo.site/w/1000/i/3964542d444e3dc6e334fa1ac6194d2e3b3f842d8fa647cb5525cc29684f8132/responses.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/41486ecf8d3671f15d153ed3b6f0d70d265a2dccaeb52855ba482b9dbf27a6bf/press.jpg" data-mid="219174529" border="0" src="https://freight.cargo.site/w/1000/i/41486ecf8d3671f15d153ed3b6f0d70d265a2dccaeb52855ba482b9dbf27a6bf/press.jpg" />Agency: MullenLoweRole: Copywriter ECD: Tim Vaccarino Creative Leads: Anne Love Feild, Tucker Stosichome / aboutprev&nbsp;/&nbsp;next https://nickjgonzales.com/coming-home-1 Wed, 02 Oct 2024 14:57:42 +0000 nick gonzales! https://nickjgonzales.com/coming-home-1 coming home bubly For Pride, Bubly wanted to highlight the importance of chosen families in the queer community and find a way to tangibly support them. So we partnered with The Stonewall Inn Gives Back Initiative (SIGBI) to provide $100,000 in grants to LGBTQ+ safe spaces across the country. The grant recipients included The Apartment Lounge of Grand Rapids, Michigan, InCahoots Nightclub of Jacksonville, Florida, Boycott Bar of Phoenix, Arizona and South Press Coffee of Knoxville, Tennessee. And we created ‘Coming Home’ to show why these spaces are so important in the first place. Going out is fun, but it’s also kinda wholesome? Maybe even meaningful? A dancefloor can be a living room, a long bathroom line a dinner table conversation with people who understand the truest version of yourself. <img width="2234" height="1244" width_o="2234" height_o="1244" data-src="https://freight.cargo.site/t/original/i/f7c60ea85af814cc9a36b2768062f1e0041987dbca70445836617a784272aaff/SIGBI.png" data-mid="219175761" border="0" src="https://freight.cargo.site/w/1000/i/f7c60ea85af814cc9a36b2768062f1e0041987dbca70445836617a784272aaff/SIGBI.png" />It was important to us that we supported queer talent wherever possible on and offscreen - from casting, to post-production partners, down to the music (hi MUNA 😀). <img width="2230" height="1226" width_o="2230" height_o="1226" data-src="https://freight.cargo.site/t/original/i/04317eacc3f8f222f31d6a7c9b326b2dc2990cf5a0b443c16da812d29b9b6989/FindAWay.png" data-mid="219175760" border="0" src="https://freight.cargo.site/w/1000/i/04317eacc3f8f222f31d6a7c9b326b2dc2990cf5a0b443c16da812d29b9b6989/FindAWay.png" /> <img width="2242" height="1238" width_o="2242" height_o="1238" data-src="https://freight.cargo.site/t/original/i/d579a4876ac125f78f610ad5f4f2e7dbbb434ead8a76deca16ac5d9745ae270a/Eureka.png" data-mid="219175759" border="0" src="https://freight.cargo.site/w/1000/i/d579a4876ac125f78f610ad5f4f2e7dbbb434ead8a76deca16ac5d9745ae270a/Eureka.png" />Agency: TBWAChiatDay New York Role: Copywriter Director: Ally Pankiw, Partizan Editor: Mah Ferraz, Church EditECD: Alex Taylor GCD: Mariam FarooqSenior Art Director: Royston Anghome / about prev&nbsp;/&nbsp;next https://nickjgonzales.com/this-drip-don-t-quit-2 Wed, 09 Oct 2024 15:39:56 +0000 nick gonzales! https://nickjgonzales.com/this-drip-don-t-quit-2 this drip don’t quitkentucky fried chicken&nbsp; The people love sauce. But restaurants love to be stingy with it. With the launch of their Saucy Nuggets, KFC aimed to position themself as a saucy oasis in a dripless desert. But with copycat products popping up, focusing solely on sauce options wasn’t enough.They needed to prove that while their Saucy Nuggets could be replicated, their Original Recipe quality couldn’t. We kicked off the campaign with TV, social and radio spots that highlighted both the range of sauces and the quality of KFC’s hand-breaded nuggets. Your browser does not support the audio tag. But we didn’t stop there. We wanted to take the sauce to the streets, giving people the chance to taste the quality for themselves. And thus, the Sauce Serve Truck was born. Produced with Makeout, the truck’s design was a twist on the classic soft serve truck - complete with fully functioning sauce dispensers and a jingle of its own. <img width="1200" height="676" width_o="1200" height_o="676" data-src="https://freight.cargo.site/t/original/i/b9a6f10e3bdd12694bc32d04f00367d71af0960c3260bf56f76f37d34b84173c/KFC-sauce-serve-truck.jpg" data-mid="219468117" border="0" src="https://freight.cargo.site/w/1000/i/b9a6f10e3bdd12694bc32d04f00367d71af0960c3260bf56f76f37d34b84173c/KFC-sauce-serve-truck.jpg" /> We drove the truck cross-country, visiting three cities: New York City, Austin, and Ann Arbor. At each stop we handed out free nuggets, created custom merch, and captured a ton of social content. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9be07876607cbe8af9720ceb7c52927c01b438b78d45566d8bc44925f143fb97/Sauce-Serve-Truck-Overview.001.jpeg" data-mid="219468147" border="0" src="https://freight.cargo.site/w/1000/i/9be07876607cbe8af9720ceb7c52927c01b438b78d45566d8bc44925f143fb97/Sauce-Serve-Truck-Overview.001.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0ee4a7e2001c7911791a8de7c31230597a80d851c4a32d758af7fc51d44bf85/Changing-My-Life-Honey-Garlic.jpeg" data-mid="219468145" border="0" src="https://freight.cargo.site/w/1000/i/a0ee4a7e2001c7911791a8de7c31230597a80d851c4a32d758af7fc51d44bf85/Changing-My-Life-Honey-Garlic.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bc222b44746f7c5ff6c197043a3e122b7a40b1c89ce8ad73a25ef04bc9d4d1f5/KFC_Saucy_ThisWouldHealMe_1x1.jpg" data-mid="219468146" border="0" src="https://freight.cargo.site/w/1000/i/bc222b44746f7c5ff6c197043a3e122b7a40b1c89ce8ad73a25ef04bc9d4d1f5/KFC_Saucy_ThisWouldHealMe_1x1.jpg" /> Agency: MullenLowe Role: Copywriter, Social/RadioGroup Creative Directors: Enrique Camacho, Gary Van DzuraCreative Directors: Kelly Nichols, Pat Harrington Art Director, Social: Jessica Navarrette home / about prev&nbsp;/&nbsp;next https://nickjgonzales.com/see-the-bubly-side-1 Wed, 09 Oct 2024 16:10:37 +0000 nick gonzales! https://nickjgonzales.com/see-the-bubly-side-1 see the bubly sidebubly On a mission to expand their brand identity beyond their spokesperson, “See the Bubly Side” was born - showing folks that Bubly stands for finding the positive in any situation. In support of the above TV spots, I helped to write a ton of lines for Bubly’s socials - showing&nbsp;all the different scenarios in which you could choose to see the Bubly side. Some were said by Mr. Bublé himself... And others were animated Bublé free. Agency: TBWAChiatDay New York Role: Copywriter (Digital)ECD: Alex TaylorSenior Art Director (TV): Belen Aragon Senior Copywriter (TV): Namwan Leavell Art Director (Digital): Jessica Navarrette home / about prev&nbsp;/&nbsp;next https://nickjgonzales.com/lil-nas-x Fri, 04 Oct 2024 02:31:58 +0000 nick gonzales! https://nickjgonzales.com/lil-nas-x lil nas x clapbackkentucky fried chicken 🏆 Shorty Award - Best Clapack 🏆 Shorty Audience Award - Best Clapack(it is not lost on me how funny it is that these are real awards) In 2022, KFC collabed with Jack Harlow to create the Jack Harlow Meal. As part of its promotions, Jack worked a shift at a KFC drive-thru in Atlanta. Lil Nas X, being the troll he is,&nbsp; took a screenshot of Jack in the KFC uniform and tweeted at us: “your employee just slapped me, called me a bottom, and refused to give me my change” So we decidely to, playfully, tweet back 😇:“oh so you liked the meal” <img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/85e00d60f876770e8dd64e590348c2f5957970f087afdc7193a16b466eefbc31/KFC_LilNas-Tweets.jpg" data-mid="219223809" border="0" src="https://freight.cargo.site/w/1000/i/85e00d60f876770e8dd64e590348c2f5957970f087afdc7193a16b466eefbc31/KFC_LilNas-Tweets.jpg" /> There was quite the reaction to our response. Brands, digital publications, content creators, and even Lil Nas X himself chimed in. The interaction resulted in&nbsp;4.5M+ impressions +280% follower growth 13.2% engagement rate 224.9K likes and free, organic promotion of the Jack Harlow Meal for KFC.&nbsp; Thank you Lil Nas X!Agency: MullenLowe Role: Copywriter GCD: Enrique Camacho Strategists: Stacy Carpenter, Katie Nisbet Creative Director, Social: Anne Love FeildCopywriter, Social: Grace Green Art Director, Social: Jessica Navarrette Community Manager: Sophia Liu home / aboutprev&nbsp;/&nbsp;next