about
Let’s start by addressing the elephant in the room; we all know I went back and forth on if this blurb should be in first or third person several times. I ended up feeling like third sounded nicer, but duh I wrote it myself, okay. While we’re at it let’s also address the other elephant in the room which is that I have NO idea how big that photo of myself is going to show up on different sized screens.
Nick Gonzales lives in Brooklyn.
He’s been there since 2021.
As a copywriter he’s worked on the some of the straightest (racecars) and fruitiest (pride campaigns, colorful hair dyes) things you could imagine at agencies like MullenLowe and TBWAChiatDay.
Before that, he went to the University of Texas at Austin, where he was a dedicated portfolio student and a totally fine business major.
And before that, he was a little kid who once got last place in a UIL Spelling competition, which is maybe not the origin story you’d want for a copywriter. But in fairness it was only because he capitalized the first letter of every word. His commitment to title case is no more. He spent his formative years watching 30 Rock and Project Runway. As a toddler his favorite songs were “Hey Baby” by No Doubt and “No Scrubs” by TLC and despite this his family swears they didn’t know he liked boys. All of the above has informed his tone of voice in one way or another.
When he was 14 a sales associate told him he’d regret putting his birth year in his email someday and he didn’t understand it then but lowkey he does now.
contact
experience
Freelance
2024 - Present; Copywriter
Quite Nice
MullenLowe New York
2022 - 2024; Copywriter
KFC + Change the Ref/March for Our Lives + new business
TBWAChiatDay New York
2021 - 2022; Junior Copywriter
2020 - 2021; Creative Resident
Bubly + Raytheon + göt2b + Nissan + Mountain Dew + Singapore Tourism Board + TD Bank
education
The University of Texas at Austin
Class of 2020
B.S. Advertising, Stan Richards School of Advertising Texas Creative Sequence, Portfolio I-IV
awards/recognition
awards/recognition
★ 2024 Cannes Lions — Bronze Lion — Digital — The Shotline - Change The Ref
★ 2024 Cannes Lions — Bronze Lion — PR — The Shotline - Change The Ref
★ 2024 Cannes Lions — Shortlist — Radio & Audio — The Shotline - Change The Ref
★ 2024 Cannes Lions — Shortlist — Direct — The Shotline - Change The Ref
★ 2024 ANDY — Nominee "Best Idea" The Shotline - Change the Ref
★ 2023 Shorty — "Best Clapback" - KFC - Lil Nas X
★ 2020 MAIP Fellow
★ 2020 D&AD New Blood Awards - Wood Pencil - Martini - Time in A Bottle