coming home

bubly



For Pride, Bubly wanted to highlight the importance of chosen families in the queer community and find a way to tangibly support them.

So we partnered with The Stonewall Inn Gives Back Initiative (SIGBI) to provide $100,000 in grants to LGBTQ+ safe spaces across the country. The grant recipients included The Apartment Lounge of Grand Rapids, Michigan, InCahoots Nightclub of Jacksonville, Florida, Boycott Bar of Phoenix, Arizona and South Press Coffee of Knoxville, Tennessee.

And we created ‘Coming Home’ to show why these spaces are so important in the first place.
Going out is fun, but it’s also kinda wholesome? Maybe even meaningful?
A dancefloor can be a living room, a long bathroom line a dinner table conversation with people who understand the truest version of yourself.



It was important to us that we supported queer talent wherever possible on and offscreen - from casting, to post-production partners, down to the music (hi MUNA 😀).


Agency: TBWAChiatDay New York
Role: Copywriter
Director: Ally Pankiw, Partizan
Editor: Mah Ferraz, Church Edit
ECD: Alex Taylor
GCD: Mariam Farooq
Senior Art Director: Royston Ang