the shotline
change the ref + march for our lives
ππ 2024 Cannes Lions Bronze x2
Digital Craft, PR
ππ 2024 Cannes Lions Shortlist x2
Audio & Radio, Direct
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Studies show that calling our representatives directly remains one of the most impactful ways to enact change. But for those most directly impacted by our countryβs gun laws - the thousands of innocent lives lost to gun violence each year - calling is not an option. So we created The Shotline.
Working closely with the families of shooting victims across the country, we used AI technology to recreate the voices of their children. These AI voices are now able to call members of Congress and share their stories of how they were shot and killed by guns, as well as demand representatives to make a change.
The centerpiece of the campaign is TheShotline.Org. On this platform, anyone from around the country can type in their zip code to send one of the AI voice phone calls to their specific representative.
I wrote the script for Uzi Garciaβs phone call, who was 10 when he was killed at Robb Elementary School in Uvalde, TX in 2022.
The Shotline is the first-ever instance of using AI to hammer the phone lines of Congress. We did the unthinkable by bringing back the voices of the dead to make calls that our representatives could no longer ignore.
Agency: MullenLowe
Role: Copywriter
ECD: Tim Vaccarino
Creative Leads: Anne Love Feild, Tucker Stosic
Role: Copywriter
ECD: Tim Vaccarino
Creative Leads: Anne Love Feild, Tucker Stosic