lil nas x clapback
kentucky fried chicken
🏆 Shorty Audience Award - Best Clapack
(it is not lost on me how funny it is that these are real awards)
In 2022, KFC collabed with Jack Harlow to create the Jack Harlow Meal.
As part of its promotions, Jack worked a shift at a KFC drive-thru in Atlanta.
Lil Nas X, being the troll he is, took a screenshot of Jack in the KFC uniform and tweeted at us:
“your employee just slapped me, called me a bottom, and refused to give me my change”
So we decidely to, playfully, tweet back 😇:
“oh so you liked the meal”
There was quite the reaction to our response.
Brands, digital publications, content creators, and even Lil Nas X himself chimed in.
The interaction resulted in 4.5M+ impressions
+280% follower growth
13.2% engagement rate
224.9K likes
and free, organic promotion of the Jack Harlow Meal for KFC.
Thank you Lil Nas X!
Agency: MullenLowe
Role: Copywriter
GCD: Enrique Camacho
Strategists: Stacy Carpenter, Katie Nisbet
Creative Director, Social: Anne Love Feild
Copywriter, Social: Grace Green
Art Director, Social: Jessica Navarrette
Community Manager: Sophia Liu
Role: Copywriter
GCD: Enrique Camacho
Strategists: Stacy Carpenter, Katie Nisbet
Creative Director, Social: Anne Love Feild
Copywriter, Social: Grace Green
Art Director, Social: Jessica Navarrette
Community Manager: Sophia Liu