see the bubly side

bubly


On a mission to expand their brand identity beyond their spokesperson, “See the Bubly Side” was born - showing folks that Bubly stands for finding the positive in any situation.



In support of the above TV spots, I helped to write a ton of lines for Bubly’s socials - showing all the different scenarios in which you could choose to see the Bubly side.

Some were said by Mr. Bublé himself...







And others were animated Bublé free.


Agency: TBWAChiatDay New York
Role: Copywriter (Digital)
ECD: Alex Taylor
Senior Art Director (TV): Belen Aragon
 Senior Copywriter (TV): Namwan Leavell
Art Director (Digital): Jessica Navarrette